By Laura Frykberg
Move over Dunedin and Auckland there is another contender in the fashion week ring - the country’s capital.
But it is still unknown whether Wellington Fashion Week will become an annual event.
The finished product looks seamless, but the week’s organiser Cameron Sneddon admits getting some of the heavyweight designers to showcase is his biggest challenge.
For now they are sitting on the sideline to see how it goes.
“They're interested to just kind of observe, step back and kind of just watch the whole event kind of take place and you know get involved in 2013 as such, but then we have designers who have straight away been onboard,” Mr Sneddon says.
Those designers include Starfish', Robyn Mathieson, Trelise Cooper, and Moochi, all showcasing their spring/summer collections.
Moochi designer Kellie Taylor says another fashion week has been a long time coming and is important because kiwi women's tastes are geographically influenced.
“From Auckland going south the further south you go the more black that gets worn, I think that's a classic one and I think the hemlines go higher as you go north, they're generally the two scenarios that go on.”
With fashion weeks in both Auckland and Dunedin already firmly established, Mr Sneddon says his way of finding a spot for Wellington in the market, has been taking the best of each.
“I suppose we just merged a bit of both and kept the elements of trade from consumers and the industry quite close to mind, as well we are really pushing for designers to show spring/summer collections.”
So far that approach has been a success with sell out shows two nights in a row, and if that trend continues for the remainder of the week Mr Sneddon says Wellington Fashion Week will become an annual event.
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