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Whanau Ora - so modern it's a brand

Maori co-leader Tariana Turia helped bring in the Whanau Ora scheme (NZPA) Maori co-leader Tariana Turia helped bring in the Whanau Ora scheme (NZPA)
Tue, 25 May 2010 8:54a.m.

By Philip Patston

Like me, having heard a lot about Whanau Ora in the past few months – but not a lot actually about it – you may be wondering what it's all about.

Excuse the tautology.

So, being modern, and thinking that Whanau Ora is modern, I headed over to @WhanauOra on Twitter. Their latest tweet was a link to a recent post on Facebook – a slide presentation* from a recent hui. 

By the second slide I had my assumption confirmed - Whanau Ora is modern – so modern in fact that it is described as a "brand". And, it seems, part of the brand is an image of an unfurled fern frond which, unfortunately (or perhaps purposefully) looks like a marijuana bud, particularly when it's horizontally squashed by whomever put the graphics together on the PowerPoint.

Not only is Whanau Ora a brand, but it's also a health goal, a method of practice, an outcome goal and a policy.

I always thought an outcome was something you got when you reached a goal...

The next slide, "Whanau Ora as a Brand", lists a number of strategies, awards, programmes, aspirational statements, funds and initiatives from the last eight years. They feature the words "whanau", "ora", or both in the titles.

Ok, so that's what branding is. I'm not sure what the next slide means.

Then we get into the Implementation section of the presentation but strangely the first thing we see are the people in the Governance Group. Apparently this group of six community leaders and senior government executives (one of whom has resigned his post, just in case the others hadn't noticed) are responsible for facilitating implementation as well as giving advice, leadership and direction.

They're going to be busy, but maybe this is the modern approach.

Then we learn there will be ten regional leadership groups. They will provide advice and recommendations back to the Governance Group while leading strategic change and fostering communications (sic) and relationships.

Methinks too many chiefs, perhaps?

Next, the obligatory diagram! It's blue and green (which should never be seen, my parents said) and there is a square box in the middle labelled "whanau", surrounded by a circle between two oblong boxes connected by two double-ended arrows. Green, it would seem, represents initiatives and blue, services. The initiatives comprise supporting capacity and capability building; the services will be provided by up to 20 providers, contracts will be streamlined and training and development will be provided.

Self-explanatory.

But if it's not, whanau initiatives are "investment in Whanau engagement and leadership", funded by Te Puni Kokiri and proposals will be invited from August.

The next slide about services says nothing about what the services are going to be, so I won't waste your time. Similarly, the following slide does not give any inkling into what outcomes are expected or even hoped for – it just asks, "Whose outcomes?"

Indeed. But rest assured, they will be based on action research, evaluation, monitoring and administrative and other data sources.

Ok, it's only a powerpoint on Facebook (and I'm not sure how "official" it is) but the most I can find about it on Te Puni Kokiri's website are FAQ's and speeches. From my experience of seeding initiatives over the past 20 years, here's what I think Whanau Ora, like many other similar programmes, lacks or, at least, has not been clear in articulating:

A clear vision, mission and aim – what change in society is envisioned and how will that be achieved?

Clear delineation between governance and management – who are the stewards of the vision and how will they ensure the direction is held during implementation?

Specific outcomes – these may change over time, but it is useful to document them along with the vision at the beginning, to remember what the original intention was.

If you have found a document that states these things, please let me know.

Otherwise, I fear in a few years we may end up having to rebrand Whanau Ora "Whanau Poorer".

Watch the Powerpoint slide presentation

 

Until 2008 Philip Patston identified as gay, disabled and vegetarian. These days he prefers to think of himself as having a unique experience. A social entrepreneur and change consultant, with fifteen years’ experience as an award-winning professional comedian, he aims to promote a new, more useful understanding of diversity. He runs Diversity New Zealand in his spare time (www.diversitynz.com).

 

You can keep in touch with Philip Patston via his social media sites:

 

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Comments [11]

Philip
1/06/2010 6:12:34 a.m.

Indeed Emma - working together would be too simple! John – I think you've missed my point. I'm not saying it's a "modern brand" – I'm questioning the description of it as a "brand". I'm not sure what you mean by "pre-European thought"... By the way, Minister Turia's office sent me a copy of the Taskforce Report. I'm still intrigued by the lack of a coherent vision statement. Surely this should be an overarching guide for any high-level policy?

Emma
31/05/2010 3:38:06 p.m.

I read the same powerpoint you wrote about - it was as you said less than enlightening and I am a supporter of the idea of wrap around services - what I presumed Whanau Ora was about. I too worry about the level of management that seems to be involved and the fact that really providers could just be told (legislated if need be) to liaise with each other.

John
27/05/2010 8:47:57 p.m.

I am intrigued by what you are refering to as a 'modern' brand, one conclusion I draw from this is that you are suggesting because it is a Maori driven initiative that it should be a purely Maori driven initiative i.e of pre european thought? But that of course would be just absurd as many of the 'people' this project would benefit would hardly call themselves Maori due to lack of knowledge and content with their culture. I would instead argue that a modern 'brand' would work for a modern kiwi.

mozzie
27/05/2010 12:56:00 p.m.

It is a wonder most Maori are all moving to Australia to start a new life where it seems the Pakeha there are more inclined to encourage Maori to better themselves as most Pakeha in NZ are not, as i myself are one of many Maori who have businesses in Australia it is sad to see more and more often the rift between Maori and Pakeha opening more and more because of who has this and who had that, we are lucky in some sorts to have such a relationship because you only have to see what is happening around the world and realise it could all be alot worse for those with nothing to fight back with.
Strange when Maori want to make a difference we get told we are ''New Zealanders'' but when it gets a little too hot to handle we are then told ''you sort it out'' ???????

Roxanne
25/05/2010 6:17:57 p.m.

Judy is right (if condescending) there are cracks between the silos but the solution should surely be from a NZ perspective and not a maori perspective otherwise it is racist. Also the solution is in the hands of Social welfare to set up systems within their structures not create new structures with their own inherant problems.

Philip
25/05/2010 4:46:30 p.m.

Note: the powerpoint file that is now linked is different to the one written about.

Philip
25/05/2010 3:25:22 p.m.

Sorry you feel that way, Judy. I don't think I'm being racist - if anything I'm being "bureaucratist", perhaps - but nothing I have written has anything to do with race. My beef is with the entire nature of politics and bureaucracy. Politicians and governments will never solve social problems because, more often than not they create them in the first place. I agree with you that siloed funding is ineffective - the same issues are prominent in the disability sector – but I don't trust any Government to have the technical skill to engineer a solution water tight enough to make any real difference. That said I am very open to be proven wrong - only time will tell. Bear in mind also that I write these blogs to get a bit of dialogue going - thank you for participating - and that requires me to take more of an opinionated stance in text than I do in my head and heart :-)

Anthony
25/05/2010 3:20:05 p.m.


It all sounds suitably vague and full of warm racial fuzzies that will cause most PC inclined Pakeha to run about distributing rose petals and feeling awfully good about it all and pleased with themselves.

It is clearly going to provide a very large trough and without sound governance, with accounting and auditing processes in place, we can on past experience unfortunately, expect to see cases where the cash flow has been directed into areas it was never intended.

Judy Sainsbury
25/05/2010 2:49:47 p.m.

Oh dear Phillip. You're just so terribly clever. Even I understand Wnahau Ora and I'm an old lady in my seventies.
As a former journo, I think that before you comment on new social policy, you should at least understand how existing social policy is implemented. If you knew anything about social work, or had explored the NZ Government's existing social policies, you would know, as I do, that it exists as a series of vertically structured water tight compartments within which all disadvantaged (not only Maori)receive what help we are prepared to give them.To explain this in detail, I'd exceed my word allocation but suffice to say that (in my opinion) a great many of our present social problems are caused by people falling into the cracks between these water tight compartments. Whanau Ora is a Maori initiative intended to change social welfare and health services from being administered from within water tight compartments to being administered from a continuum.
Whether it will work remains to be seen but jeering at it is just cheap racism. Obviously your problem is one of perspective.If there are things you can't understand about Whanau Ora please feel free to contact me. I''d be happy to instruct you.

Hemi
25/05/2010 12:12:33 p.m.

I think this project is well intentioned but will benefit a minority and in the end the funds will bleed away (probably to the administration or administrators) Ultimately it does not benefit the majority of NZ peoples and will thus loose populist support. Well intentioned political plan.

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