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What things cost - then and now

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Tue, 19 Apr 2011 12:52p.m.

A person on the median wage in 2011 would have to do about a week of work to buy a decent TV

A person on the median wage in 2011 would have to do about a week of work to buy a decent TV

By Dan Satherley

The cost of living – it gets higher and higher every year, right? Well, it depends what you're spending your money on.

Yesterday, Statistics New Zealand announced inflation was running at 4.5 percent for the year to March, the second-highest it's been in two decades.

Which begs the question – is everything affected by inflation? Or are some goods actually cheaper than they were in the 'good old days'?

3 News has collected together historic price data on a range of items, working out what they would cost in today's money – and the results might surprise you.

We used the Reserve Bank's official inflation calculator, which can be found here, to calculate these figures. The original prices of goods come from a range of sources, including Statistics NZ, the Ministry of Health, as well as recollections from around the 3 News office and various websites. If you remember things costing otherwise, feel free to let us know by adding a comment below.

MILK

Much has been made of the price of milk these days. Campbell Live has been investigating just where the money goes, supermarkets have announced a price freeze and the Commerce Commission is even launching an investigation.

But is milk – which ranges between $3.50 and $5 for two litres, depending where you buy it – actually as expensive as it has ever been?

In 1975, milk wasn't sold in litres, but for our comparison, we'll assume it was. Two litres of the stuff would have put you back 13.2c, or $1.28 in today's money. Pretty cheap, huh?

By 1981, the price had jumped to 50c, or $1.90 in today's money – almost 50 percent more than what it was just six years earlier.

But in 1993 two litres set you back $2.42, or $3.80 in 2011 dollars, and in 1998, $4.24. Already we're in a range comparable to today's prices, and Fonterra – the target of much milk-related criticism in recent weeks – doesn't even exist yet.

TELEVISIONS

Think that sweet LCD TV you saw at JB Hifi is a bit out of your price range? Spare a thought for your elders.

These days, $498 will get you a 26-inch LCD flat screen TV with a built-in DVD player. To buy the 1970s equivalent – a basic, no-frills CRT colour TV of the same width – would have cost you $1200. That doesn't sound too bad, till you convert that to 2011 dollars – a whopping $6,615. 

To put that in perspective, a person on the median wage in 2011 would have to do about a week of work to buy a decent TV, after tax. Someone in 1979 would have had to put in three months.

If televisions were similarly valued in the late '70s as they are now, they would have cost around $91.

GIG TICKETS

Recorded music sales are plummeting and live gigs are enjoying a renaissance, and that's reflected in ticket prices. Going to the Big Day Out in 1994 cost about $60, or $90 in 2011 dollars. For that you got to see Bjork, Smashing Pumpkins, Soundgarden and the Straitjacket Fits – excellent value for money.

In 2011, tickets were $150 to see Tool, MIA, Iggy Pop and LCD Soundsystem. Considerably more expensive, but whether that's value for money depends on your tastes.

RUGBY WORLD CUP TICKETS

The very first Rugby World Cup was held in New Zealand in 1987. In the opening match, the All Blacks thrashed Italy 70-6 at Eden Park. Witnessing that brilliant display from Buck, Fitzy, Kirwan and co in the flesh would have set you back $8, or $15.30 in 2011 dollars.That would probably struggle to get you a beer and a pie at Eden Park these days, let alone entry.

In this year's Rugby World Cup, also held in New Zealand, the first match – also at Eden Park – sees the All Blacks taking on Tonga.

Tickets for this game though, are nearly 10 times what they cost in 1987. The cheapest available from the official Rugby World Cup site are $123. If you benefited from the Government's recent tax cuts, perhaps you'd be able to afford the tickets in the good seats, which cost a wallet-melting $460.

It's debatable whether many of the 1987 All Blacks could even have afforded that, considering rugby was an amateur sport in those days.

PETROL

The upward trend of petrol prices is now almost considered a law of nature, but for much of the 1980s and '90s, it wasn't necessarily the case. Let's start in 1981, following the oil shock fluctuations of the 1970s, when petrol cost about 59c a litre – or about $1.76 in today's money.

There were some ups and downs through the '80s, stabilising at about $1.10 by the early 1990s – or $1.50 in 2011 dollars. But by 1999, the price had barely budged.

But in the last decade, as we all know, things have got a lot worse. Petrol's now pushing $2.20, nearly 50 percent higher than a decade ago when adjusted for changes in the consumer price index.

BREAD

Good old white bread has been a staple of Kiwi diets for decades. In 1969 a loaf would have set you back 12c, or $1.84 in today's money. Nowadays that'll get you a basic, no-frills loaf, which is probably all they had back then. So far so good.

But in 1993, it would have cost you the 2011 equivalent of $2.50, which these days could probably get you a decent quality loaf, or perhaps a fancy one if they're on special.

So it would seem as far as bread goes, we're not too badly off here in 2011.

CIGARETTES

Can't really say the same thing for cigarettes though. According to Ministry of Health figures, before the 1991 Budget tobacco tax increase, a pack of 20 cancer sticks cost about $4.50 – equivalent to about $7 today.

As smokers are well aware, a pack of 20 doesn't cost $7 these days. It's more like about $14.50, more than double.

Rather than a gradual rise through inflation though, most of the increased cost has come from successive tax hikes – for example, in 2000, cigarettes went from about $6.70 to $8, which is from $8.84 to $10.56 in today's money. As you can see, the cost of giving yourself cancer has risen a lot more than that over the last 10 years.

BIG MAC

The 'Big Mac Index' has become a way to track purchasing power of different nations. It looks at how much a Big Mac costs compared to the local currency's standing against the US dollar.

The first year New Zealand was included in the informal study was 1995. Then, a Big Mac cost $2.95, or about $4.63 in today's money. It's not far off the current price of $5.20.

So although giving yourself cancer might be out of some people's reach, giving yourself a heart attack or diabetes is still quite affordable.

COMPUTERS

In 1982, a then-new Commodore 64, with a chip that ran at just under 1Mhz and had 64kb of Ram would have cost you $600. In 2011 dollars, that's $1874.

Today, that amount of money would get you a desktop PC running an Intel i7 chip, four cores running at 3.4Ghz each, 16GB of RAM, 4GB of graphics memory and the latest Windows operating system - in 64bit.

That's over 14,000 times the speed and over 260,000 times the RAM for the same price.

I'm not sure what a Commodore 64 would set you back these days – there aren't currently any for sale on TradeMe – but in 2000, this writer bought one, complete with a disk drive and a bag of software, for $30 – or about $40 in today's money, if that makes a difference.

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Comments

26 Apr 2011 08:27a.m.

Trademe wrote:

Great article, thoroughly enjoyed reading it. Keep them coming.

21 Apr 2011 10:20a.m.

Excellent wrote:

Excellent article! Thanks. Interesting to note that milk prices were equally high before Fonterra was formed. It seems that supermarkets have the abilty to move prices up so sharply as they control the price of 90% of the meals people eat. Can you do a comparison of supermarket items next time please!

20 Apr 2011 01:56p.m.

Mike wrote:

@Really? What necessity is a computer and TV needed for today in the home?

Well they are used for recreation like typeing comments here. They used for communications. They are also much cheaper than they used to be.

I've been buying computers since 1988 and spent a large amount on them. But I do use them for work as my #1 use. If you look around you can get a good computer for under $2000 as listed above. If your wanting top of the line then you can easily spend $10K. eg some of the new HD's which are solid state so like RAM in access times.

If want cheap, spotted a 1.2 Ghz new computer for $355+GST new (no screen) with 3 yr warantee which will handle most home user requirements except modern gaming. And its an HP brand, ie one of the more pricey brands!

An Xbox-360 or PS3 is amoung the young today considered a necessity. Thats a high expection, not a necessity.

We used to have tax rates as high as 66% and they were not on that high income. Now its 28% with 15% GST which is equiv to 34% top tax rate (take net of 28%, take GST portion off). We also used to have high duties on imports - gone so much cheaper now. 66% vs 34%, on tax we are better off. The cost of living has risen less than the increase in welfare, but the expectations have risen faster than the increases.

Today we dont have people short money to live, we have people who can't manage their finances and spend on luxeries then say they are short to pay for the essentials like food. Essentials also viewed today to include eating out, pre-prepared meals, snacks, cigs, alcohol, recreational activities ... Like any addict, addicts to spending dont want to change. Maybe if they complain enough someone else will bail them out for their own mis-management?

20 Apr 2011 03:55a.m.

jaye wrote:

in regard to the computer part. the Amiga Commodore 64 price well in may it will be having a brand new relaunch of the old system, to get the top of the line model it will cost you $895.00 USD or 1,137.55 NZD, which even to this day is a good buy, and for delivery up to $100 NZD it is still a bargin and anyone wanting a classic revival this is it and for the power of it, it is well worth the buy. http://www.commodoreusa.net/CUSA_C64Select.aspx

19 Apr 2011 10:25p.m.

Really? wrote:

This is article is completely flawed! How can people call this "brilliant journalism"? One fundamental factor has been left out (among others) regarding how our current economy operates? We live in a networking economy hence demand for electronics such as T.Vs and Computers enable prices to be lower. We need computers in this day and age in order to survive on a daily basis. People in the 60s DID NOT need computers! Only the rich would require them as they were considered 'luxuries'. Sure people in the 60s and 70s had to pay higher prices for the commodities that you have highlighted, but they were not subject to ridiculous fuel prices, on top of basic commodities, that we all rely on in this present day.

19 Apr 2011 07:21p.m.

Joe Kiwi wrote:

@Dan Having worked in the industry (including PB Tech) for years I'd *really* be interested in seeing which products you chose. I don't believe it's possible, even using generic-everything.

19 Apr 2011 07:01p.m.

Mike wrote:

Finally some journalism from TV3. After 3 months of Campbell Lives witch hunts its nice to see some real journalism!

If compare wages/expenses today vs 30 years ago things have got easier. More than 30 years ago were even tougher.

The problem is expectations have changed. Now when you get your drivers license you expect your parents to give you a (not that old car) and many other things just as significant. What we have is expectations have grown faster than income, not that incomes have been reduced.

We also have a worsening contiditon of people not being able to manage finances. Someone who can't manage money, throwing more money at them wont solve their problem. Like any addiction, and addiction to spending is an addiction, one needs to want to change to fix the problem. Today anyone who can't manage their money can't see why they should change and why someone else shouldn't be made to bail them out - ie they are not changing so no problem solved.

The Dairy Industry is a sucess story in NZ which many could learn from. They didn't have it easy with low international prices, and instead of having someone bail them out they solved their own problem through hard work and improved efficiency. Those finding it hard to pay for milk could do the same thing by correcting their financial management.

Obessity is a growing problem in NZ, and the #1 cause is eating too much. If they didn't over eat that would save a lot in food costs, if they managed their finances better they would be better off.

19 Apr 2011 06:44p.m.

Dan wrote:

@Joe Kiwi - any decent computer specialist. Avoid the big chain stores, and you'll be surprised what you can get for your dollars. For the record, that was from PB Tech's website.

19 Apr 2011 05:43p.m.

kane wrote:

No surprise since we have free trade... One would expect those items to be cheaper and as for food of course its dearer... Anything to do with entertainment is costly... Takeaways should of looked at the price of fish n chips... As for all they had back then comment is misleading one thing about those days 60s and 70s was that their only was 2-3 main brands and all of them were good quality.. Same with fly-spray Their was black flag or raid both worked very good... Now there's lots more and its hard to find one that actually works well... I think having lots of competitors out their has ruined the reliability of products and hasn't really helped with the pricing at all... One of the reasons free trade was sold to us as... Didn't work never will... Sadly people for get and government makes up new excuses for why and sells it to media...

19 Apr 2011 05:34p.m.

Joe Kiwi wrote:

Where can you get a 3.4GHz Core i7, Motherboard, 16GB RAM, 4GB Vid card and Win7 64 for $1800 retail?