° °
  • Firstline - TV3 New Zealand

    Firstline

    Weekdays 6am

  • 3 News - TV3 New Zealand

    3 News

    Nightly 6pm

  • Campbell Live - TV3 New Zealand

    Campbell Live

    Weekdays 7pm

  • 3rd Degree - TV3 New Zealand

    3rd Degree

    Wednesdays 8.30pm

  • The Paul Henry Show - TV3 New Zealand

    The Paul Henry Show

    Weekdays 10.30pm

  • Three 60 - TV3 New Zealand

    Three 60

    Sundays 9.30am

  • The Nation - TV3 New Zealand

    The Nation

    Sat 9:30am / Sun 10am

Air NZ accused of denigrating women

Friday 21 Dec 2012 6:50 a.m.

CEO Rob Fyfe says the accusations have no substance

CEO Rob Fyfe says the accusations have no substance

Air New Zealand is refuting allegations it portrays women in a sexist light in marketing videos.

Women's rights organisation Stop Demand is claiming the airline depicts women as objects, after a series of marketing campaigns including the naked granny flight safety video.

Air New Zealand claims the ads are popular, but Stop Demand founder Denise Ritchie says that doesn't make it okay.

"That falls woefully short when weighed against respect, ethics and integrity," says Ms Ritchie.

"I think for a national brand, they could do a lot better."

Ms Ritchie is urging the airline to re-think its marketing, saying promotions such as "fares lower than your grandma's boobs" are inappropriate.

Air New Zealand is rejecting the criticism, with CEO Rob Fyfe saying the accusations have no substance.

RadioLIVE / 3 News

Others Are Watching

comments powered by Disqus

Trending