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Kanye West creates design and innovation company

Friday 6 Jan 2012 12:35 p.m.

Kanye West (AAP)

Kanye West (AAP)

Kanye West is expanding his business empire by launching a new design and innovation company named after his late mother.

The rapper branched out into fashion last year, debuting his DW line, named in honour of his mother Donda West, at Paris Fashion Week in October.

He has now announced his latest project will be a design firm called Donda, bringing together ideas across a diverse range of topics including architecture, publishing, music and technology.

In a series of posts on his Twitter.com page, he writes, "Donda is a design company which will galvanise amazing thinkers and put them in a creative space to bounce there (sic) dreams and ideas... I am assembling a team of architects, graphic designers, directors musicians, producers... writers, publicist, social media experts, app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionist, doctors, scientist, teachers...

"Donda will be comprised of over 22 divisions with a goal to make products and experiences that people want and can afford... I want to put creatives in a room together with like minds that are all waaaay doper (sic) than me."

He goes on to appeal for talented fans to get in touch, adding, "We need as many amazing powerful smart talented wealthy people to be involved... Come get on board... We need to pick up where (Apple founder) Steve Jobs left off."


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