iPad 2 still selling strongly
Fri, 08 Jun 2012 11:16a.m.
By 3 News online staff
The iPad 2 – now over a year old – still makes up almost half of all iPad sales, a new report shows.
The newer model – referred to by Apple as simply "the new iPad" has sold well, but in a break from tradition, Apple chose to continue selling its older, less powerful sibling, at a reduced price.
Consumer Intelligence Research Partners, which carried out the study, said it was a "f**king brilliant" move.
“This report includes the first analysis of how well the new iPad has done since the March 2012 launch, with some interesting and unexpected results," says CIRP co-founder Josh Lowitz.
"Some early anecdotes speculated that the iPad 2 would continue to sell well, and we now see that using data on actual consumer behaviour."
CIRP's Michael Levin told Forbes.com much the same thing, in more colourful terms.
“It’s f***ing brilliant. Apple keeps changing the way they do product launches. In the past, they abandoned old products. But with the launches of the new iPad and the iPhone 4S, they’ve switched it up.”
Forbes' Alex Knapp says the report shows the new iPad's biggest competition isn't coming from other companies' tablets – it's from Apple's own iPad 2.
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