100 percent pure NZ?
It was always going to be a tall order - to live up to our tourism board branding 100 percent pure.
International media always looking to pounce on any indiscretion and now they think they've found one - and it's a big one: The quality of our water our lowland rivers and our lakes.
Last month John Key was in London for the royal wedding, and it wasn't all tea with the Queen and her corgis.
Our Prime Minister also met with reporter Stephen Sackur on the BBC's Hardtalk programme.
If Stephen Sackur did come to New Zealand, one place the government might not be keen for him to visit is Waituna lagoon.
In 1971 in Iran this country signed an international pledge to protect Waituna one of our last major wetlands just east of Invercargill.
Today scientists say the huge lagoon is dying. It could happen as soon as this summer, or it could be longer, but make no mistake - they say it is on its way out.
Watch the video.